Friday, July 26, 2019
Leading in emergent and changed environment Case Study
Leading in emergent and changed environment - Case Study Example This was facilitated by high demand levels that existed in other counties that were not producers of the dairy products. The amount of exports made by Bega cheese is as much as the sales made in the domestic market. Bega cheese has been able to keep their customers and suppliers updated using national and international media. It has also been able to make a contribution to career development opportunities to a large number of people and has been able to employ more than 1700 people from different regions. The model that is applicable in Bega Cheese Company is Kotterââ¬â¢s eight-step change model. This model is efficient in planning and sustaining any change implementation (Bridgeland and Zahavi, 2009). The eight steps involved in the model are establishment if a sense of urgency, creation of a guiding coalition, development of a change strategy, communication of the change strategy, empowerment of employees for action and generation of short term wins. The next step is consolidation of the gains and production of more change, and anchoring the new changes into the culture of the company (Kaplan, 2012).The first step is identifying the sense of urgency. This is usually a situation in the company that will need to be attended to urgently. In the case of Bega cheese, the urgency might be seen as the situation whereby the suppliers of the dairy products discovered that the marketing for their products was not so successful and they discovered the urgency for chance, which enabled them to focus on forming a cooperative society. Another urgency for change in the company may be observed in the situation whereby Bega cheese discovered the demand for cheese in the other countries and made changes from basically selling to the domestic market to extending to the export market (Sabri et al, 2007). Development of a change strategy is another step in the model that will involve coming up with a strategy for the change that is designed for the company. Designing the
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.